WHY ADVERTISE ON RADIO?

BECAUSE RADIO ADVERTISING BUILDS BOTTOM LINES.

HERE ARE A FEW OF THE REASONS WHY:

RADIO COVERS THE SELLING PROCESS FROM START TO FINISH.  Radio gets the Attention of your prospective customer.  Radio develops Interest in your product.  Radio creates a Desire for your product.  And radio Motivates customers so that your business experiences the Action that builds your bottom line.

RADIO REACHES EVERYBODY.  99% of all U.S. homes have radios.  On the average, there are six working radios in each home.  That means in Nueces County alone there are over 1,888,176 working radio sets.

RADIO IS ON THE MOVE.  95% of all cars are radio equipped.  Furthermore, auto radio reaches seven out of ten adults within the course of a week. And most important of all, radio reaches your customers while they are on their way to do their shopping.

RADIO'S IMMEDIACY AND INTRUSIVENESS COUNTERBALANCE LOW AD READERSHIP.  Research by Starch, a nationally recognized research firm, indicates that the great majority of newspaper readers neither note or remember newspaper ads.

RADIO SELLS.  On the average, people spend more time listening to Radio than they do watching television.  This gives you more opportunities to put your message where it needs to be.

RADIO IS AFFORDABLE.  Radio's cost-per-thousand has risen the least of any major medium.

(1993 - 2003)
RADIO      +30%
OUTDOOR    +38%
TELEVISION +70%
NEWSPAPERS +73%

RADIO REACHES THOSE WHO DON'T SEE A NEWSPAPER.  Whether or not you advertise in newspapers, you still need radio advertising to reach and influence those who don't see a newspaper.

RADIO IS FLEXIBLE.  Radio reaches all lifestyles.  Radio is at home with the listener, and in the car, and on the patio, and in the yard, and at the park, and even at the lakes/beaches.  When necessary, radio advertisers can change copy and schedule on short notice.  Radio advertisers aren't locked into the built-in deadline delays of newspapers, direct mail, shoppers, etc.

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